For the majority of consumers, to buy is above all to meet a need: to feed, to dress, to lodge, to have fun... Every time we shop, we make choices that go far beyond apparent qualities of the products or their price, and above all, what the advertising wants us to believe. Consciously or not, we also buy:
- the working conditions of those who produce,
- the conditions of manufacture, evolution and destruction of products, and therefore their possible impact on the environment.
Any act of consumption, however banal and innocuous, has a direct influence on the environmental and social conditions of production. The emergence of e-commerce has transformed consumers' buying habits, making them more "expert" but also more and more solicited.
New technologies sometimes unexpectedly transform the use of our most common objects. it is clear that the practice of buying on the Internet has become an ordinary practice. To each, his own way of doing his shopping: his room or kitchen, in front of his computer or from a smartphone, alone or with family, friends, everyone at home but gathered by phone or even during office hours.
Below are some really interesting facts about online shopping;
An open store across the planet
E-commerce has brought a sense of power and freedom to Internet users, a simple click instantly opens up entire stores for millions of stores across the globe seven days a week. This freedom, this almost complete range of choices not found in a physical store - and the resulting time savings - are often cited as a "revolution" by buyers, happy to escape for example, long waits at railway stations or shops.
There are many products for instance which you can’t find in many offline shops but with just one click on your internet enabled device, you find what you’re looking for. An example is the At-Home Laser Hair Removal from RoseSkinCo. With the RoseSkinCo e-commerce site, they make the laser hair removal industry to become more cost-efficient and less time consuming. Just a simple visit to the site at www.roseskinco.com, you get this device at a discounted rate, far better than what you get in a physical shop, when you compare time and money spent going to these shops. An incredible device that could never be accessible to the public is now in the hands of anyone who chooses to have it. It eases the task of Laser Hair Removal for the consumer and even makes it a cheaper viable option for those considering it.
The RoseSkinCo IPL Laser Hair Removal Handset removes the need for the customer to visit a Laser clinic, but rather allows anyone to enjoy this technology at the comfort of their own home, at the fraction of the cost and with almost unlimited reuses. The device has a 5 year lifespan and costs less than one average session at a laser clinic. This cuts out the expensive services that laser clinics offer and makes a much needed technology readily available to the average consumer.
E-commerce facilitates the independence of the elderly
The habit of buying online has conquered all age groups, including the most refractory at the start. Out of 75% of Internet users, over 65% use their connection for purchases. In fact, e-commerce can facilitate the autonomy of the elderly. Some people no longer need to solicit their loved ones to help them go shopping, which could turn into real expeditions as some neighbourhoods are deprived of physical stores.
The formation of a "collective intelligence of consumers"
The spread of e-commerce has also revolutionized the relationship between consumers, brands and retailers. In a way, it has allowed the formation of a collective intelligence of consumers. From now on, potential buyers look at opinions, feedback. And if they go to a store, they feel more knowledgeable than the so-called expert sellers.
Some major business sites have understood this and are organizing online conversations about the items they are selling. Professionals have admitted that the only dimension of exchanging goods or a service for money was no longer enough.The importance of conversations between buyers and the presence of brands on social networks show that the act of consummation is always accompanied by a desire for social connection and a need for pleasure, which the physical trade had sometimes forgotten.